About

From Curiosity to Craft
On The Wagon Kombucha was born during the quiet chaos of the pandemic, when Ash—an airline pilot grounded by global shutdowns—began brewing kombucha at home out of pure curiosity for fermentation. What started as a kitchen experiment soon made its way to dinner parties, where friends couldn’t get enough. Alvin, a multidisciplinary artist with a shared love for flavour and creativity, came on board. Together, they set up a small brewery in Kennedy Town and began bottling a drink that felt like an elegant, non-alcoholic alternative—something truly worth sipping. Whether you’re “on the wagon” or not, this is kombucha that belongs at the table.

What We Stand For
We believe that not drinking alcohol shouldn’t mean drinking something boring. Our kombucha is brewed slowly and naturally—using only real tea, raw cane sugar, filtered water, and kombucha cultures. No shortcuts, no additives, no artificial sweeteners. We’re here to challenge what non-alcoholic drinks can be: complex, refreshing, and worth getting excited about.
And it’s not just about the drink. We’re proud to reduce waste through our simple bottle return system—when we drop off your next delivery, we pick up the empties. Easy for you, great for the planet.

The Art of Second Fermentation
Most commercial kombucha is force-carbonated and mass-produced. Ours isn’t. We take the slow road—fermenting our kombucha a second time, inside the bottle, to unlock natural fizz, deeper complexity, and a beautiful balance of sweetness. It’s the kind of craft you can taste. Every bottle is a little different. That’s the point. We pour our passion into every batch, with time and care you can feel on the palate.

Not Just a Business
Let’s be honest—this isn’t the easiest thing to do in Hong Kong. If we were chasing big profit, we’d have stopped a long time ago. But kombucha became something more: a personal mission. A challenge. A way of giving Hong Kong something we felt it deserved—a delicious, local, non-alcoholic drink made with integrity. One that’s both deeply enjoyable and genuinely healthy. It helps with digestion, supports gut health, and pairs beautifully with food. That’s why we keep going.

Try Something Different
Maybe you love kombucha. Maybe you’ve tried it and didn’t quite get the hype. Or maybe you’ve never even heard of it. That’s okay. We’d love for you to try ours—fresh, raw, and brewed right here in Hong Kong. It’s not just a health drink. It’s a moment. A flavour. A feeling.
Welcome to On The Wagon Kombucha.
On The Wagon Media

Tatler Magazine
Discover the story behind On The Wagon Kombucha in this exclusive Tatler Asia interview, exploring our unique approach to crafting authentic, artisanal kombucha.

Pearl Magazine | TVB Pearl
Aired on 31 Mar 2025
A documentary detailing the rapid growth of non-alcoholic drinks amongst Hong Kong's leading restaurants.

Lemon Media HK
We share our story and some behind the scenes of our early years of production.